Most people tend to see things in terms of black and white, and view health care in a similar manner. Either they believe in alleopathic (using pharmaceuticals/ prescription drugs/ what most consider convention or traditional medicine) or naturopathic (using what many refer to as alternative medicine, including herbal, homeopathic and other non invasive procedures) medicine. Another possibility, which in my opinion is far too often overlooked or ignored, is what is known by some as wellness treatment and by others as integrative medicine.

Integrative Medicine utilizes what it considers the “best” of both traditional Western medicine (what is taught at conventional Medical Schools) with alternative procedures, including non- Western medicine (including acupuncture and acupressure, homeopathy, herbal, Reiki, Flower Essences, nutraceutical (vitamins and other nutritional supplements), etc. Much of the “common sense theory” behind this approach is that while for certain life threatening conditions, one should immediately use the alleopathic approach, for many other symptoms and conditions, it would be beneficial to stay away from the “quick fix” chemical/ pharmaceutical approach. This is especially true for conditions like many colds and cold and flu-like symptoms, where, while pharmaceuticals might eliminate the symptoms quickly, there is often a “bounce-back” effect, because while symptoms are reduced and “masked,” the underlying condition still exists. An alternative approach might be to endeavor to improve and enhance one”s immune system by taking certain supplements and vitamins, and changing certain lifestyle behaviors.

In many parts of the world, physicians will often recommend homeopathy and homeopathic remedies for these type of non-threatening ailments, because they work on building the body”s ability to be stronger and more immune to the underlying causes. Many advocates of alternative/ integrative/ wellness philosophy, state that they have observed that patients treated more holistically and without masking symptoms, often evidence far fewer repeat episodes of conditions such as colds. Personally, I am a big believer in the integrative approach, because it has worked so successfully with me. I have been fortunate enough to have fewer colds, etc., than nearly all the individuals around me for many, many years, since I began this approach.

I am personally thankful to my personal physician for several years, the late Dr. Robert Atkins. Although Dr. Atkins was known by many more for his approach to weight loss and diet than other things, Atkins approached medical treatment from an integrative approach. He was always proud to state that he believed in his approach because he had tens of thousands of clinical cases to support his theories (his patient”s actual cases in his medical practice). Therefore, I would highly recommend that anyone interested in understanding more about the applicability of integrative medicine in specific situations, read Dr. Robert Atkins” book, “Dr. Atkins” Vita-Nutrient Solution.” Here”s to better health!

Richard Brody has over 30 years consultative sales, marketing, training, managerial, and operations experience. He has trained sales and marketing people in numerous industries, given hundreds of seminars, appeared as a company spokesperson on over 200 radio and television programs, and regularly blogs on real estate, politics, economics, management, leadership, negotiations, conferences and conventions, etc. Richard has negotiated, arranged and/ or organized hundreds of conferences and conventions. Richard is a Senior Consultant with RGB Consultation Services, an Ecobroker, a Licensed Buyers Agent (LBA) and Licensed Salesperson in NYS, in real estate. Richard Brody has owned businesses, been a Chief Operating Officer, a Chief Executive Officer, and a Director of Development, as well as a consultant. Richard has a Consulting Website ( ); a blog ( ); and can be followed on Twitter.

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Comments: Health is improved with Integrative Medicine…. fact. As there are many roads that lead to Rome, there are many ways to achieve optimum health one avenue is making good choices with your LifeStyle Health-Wellness Strategies.